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The Ideal Substrate For Cheap Leaflet Printing

Even with today's advanced and convenient way of advertising through cyberspace, traditional advertising is still widely used. Printing and distributing leaflets is one of the cheapest, most effective ways of traditional advertising. If they are effectively laid out, they would attract lots of people to your business.

Just as important as how they are designed and distributed is the kind of paper that leaflets are composed of. Cheap leaflet printing always takes the kind of paper in consideration during the print run. The right kind of paper makes the leaflet more effective.

So what kind of paper will you be using for leaflet printing?

1. Coated paper
Coated paper is covered with a thin layer of cellulose, providing it a smooth finish, and may come in gloss, satin, or matte. Coated paper can display colors very vividly. So if your design has full-color photographs or graphic designs, then coated paper is the way to go. However, if people are supposed to jot down something on the leaflet, avoid using coated paper; the coating prevents the substrate from absorbing the ink.

2. Non-coated paper
Non-coated paper does not have the cellulose coating of coated paper, thus, not as smooth. However, many people still utilize them for cheap leaflet printing because they cost less than coated paper. Use non-coated paper if you are working on a horseshoe budget. In addition, use non-coated paper if you want your readers to write on your leaflets.

3. Laid paper
Laid paper is used rarely for leaflet printing projects because of its prohibitive cost. This kind of paper is used in printing letterheads or stationeries.

4. Wove paper
Wove paper is uncoated paper of very high quality. Because of its high price, they are hardly used in leaflet printing.

Whatever kind of paper you choose, you also have to know about its weight, or thickness. The lighter the weight, the less costly the paper would be, but you would have to sacrifice durability. For cheap leaflet printing, opt for 80 to 170 gsm (grams per square meters) papers.

For cheap printing services, log in to Wales Print.
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